Tech

Superapps did not simply appear through clever design or flashy branding. Behind every WeChat, Grab, or Rappi sits a long chain of strategic decisions, financial bets, regulatory tensions, and national conditions that either unlock or restrict growth. I wanted to understand this journey at scale. Not through anecdotal stories or theoretical claims, but through evidence. So I carried out a mixed methods study that combined a global case analysis with a dataset of more than 63,